Web development and technical execution
Websites, web applications, content systems, integrations, admin tools, business-critical workflows, and the code behind them.
Agency-level range, independent focus
Avoid headache.
Hire taste, experience, and leverage.
I help businesses turn messy digital problems into clear decisions, working software, better workflows, and durable web systems.
I bring decades of web experience, product judgment, design sensitivity, and AI-powered speed without selling AI as a magic trick.
Decades on the webLong enough to recognize which problems are new and which just have new vocabulary.
Generalist rangeBusiness, content, design, code, architecture, workflows, and delivery in one conversation.
AI as leverageFaster exploration, prototyping, analysis, writing, refactoring, and internal tooling.
Taste mattersSimpler structure, better hierarchy, fewer unnecessary moving parts.
When to hire me
I am most useful when a project needs someone who can move between strategy and implementation without getting lost in either. The category might be web development, consulting, product work, or technical review. The real job is usually clearer thinking and better execution.
AI-superpowered problem solving
AI is part of how the work gets done: research, prototypes, internal tools, automation, documentation, and practical workflow improvements.
Technical and product judgment
Scope the work, choose the right technology, audit the current system, evaluate vendors, or rescue a project that became too complicated.
Backend, content, and systems
Content modeling, integrations, business logic, data flows, APIs, and tools that make operations smoother.
Design, frontend, and taste
Practical design judgment: clearer structure, better hierarchy, simpler interaction, and interfaces that fit the work.
Leadership, mentoring, and audits
Architecture review, technical leadership, mentoring, and senior decision-making before expensive mistakes become permanent.
I want to build things that last.
Constantly chasing the new can be exciting, but rebuilding everything from scratch wastes money and repeats old mistakes. Good work starts with better choices: scope, architecture, tools, team, and maintenance decisions.
Maintenance is not low-status work. It is where the real cost and value of software becomes visible, and it deserves the same senior attention as the first launch.
WordPress experience, broader web judgment
I used to live and breathe WordPress. I founded the first WordPress agency in Finland, contributed to the open source project, built client systems with it for 18+ years, and spent a long time inside that community. WordPress and WooCommerce still remain part of my toolkit, but they are no longer the headline. What matters more now is understanding the web as a domain: how content, interfaces, systems, workflows, people, and business incentives fit together, and what level of technology the job actually needs.
Latest writing
I write in Finnish about the web, software, AI, work, and the practical choices behind digital systems.
Have a messy digital problem?
Send me the context, the current situation, and what you need to decide or get done. I will tell you whether I can help, and what a focused number of days could look like.
/ day
€750
Simple day-rate pricing for all my services. Larger work is scoped as a clear number of days.